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Overview and Introduction
Intro
How to use the dashboard
Brand Foundation
Brand Foundation : Creating a strong business identity
What does your brand do?
Choosing you over others
Uniqueness and personal values
Understanding the power of personal storytelling
The brand triangle
Mission accomplished
Who do you help? Refining your target audience
Coaching process
Your Dream Client
Understanding your dream client
Your target audience
Digging into values
Questions, difficulties, solutions
Empathy Mapping Canvas
Market Research Checklist : Urgent Problem Finder
Program Roadmap Builder
Introduction and expectations
Niche Focuser
Island A-B Transformations
One Core Want
Who is this for?
Name and program hook
Package your genius part 2 - Intro
Package your genius
IP Ideas
Bring it all together
Milestone Feedback Marker
Craft Your Killer Offer
Content Nurture Stack
Your Content Nurture Stack
Build Your Badass Google Doc
Badass Google Doc
Rapid Fire Clients
Watch Me First 🫡
Brand New Coach (Less than 5 clients)
Planting The Seeds Framework
The Just Beta Offer
A Sweet Little Post
Coach who has 10+ Clients and an audience 500+
Get Your Next Client In 9 Words
Client Multiplier
Soft Sell in Stories
The Program Prequel Packer (Pre-launch Sequence)
Top Up Sequence
7 day Story Surge
Case Study Flow
Open spaces - Social media flows & templates
Cash Campaign Pro
Established Coach 25+ clients large audience
Get Your Next Client In 9 Words
Top Up Sequence
IG Client Converter Stories that Sell
Leverage Current Content for more conversations
Client Multiplier
Fundamentals
Take Action
Self Awareness
Imposter Syndrome
Your Offer - Roadmap
Programming Considerations - Service, pricing and retention
Social Media Master Strategy and Planner
Balancing Act: The Art of Taking Time Off as an Entrepreneur
Vision 2024: Crafting a Comprehensive Future for Work and Self
Data Master Tracking Sheet
The Goal Ladder OS
Rate Calculator for Coaches
The Art of Coaching
Coaching Spirals and Circles
5 Lessons in the Art Of Coaching
Emotional Intelligence
Weekly Action points for 3 - 5 Year goals
Weekly Business Tasks
Pomodoro Time Management Tool
Become an Authority
Effective Surveying
Coaching Check in Question Examples
1-2-1 Online Coaching
1-2-1 Online Coaching Intro
1-2-1 Online Coaching - What is Coaching?
1-2-1 Onboarding Part 2
1-2-1 Online Coaching BBC - Onboarding Part 3
Check in Masterclass Live training
Creating Welcome Pack
Coaching Software Examples
1-2-1 Online Coaching Onboarding 1
Nutrition Template
Nutritics Software
Nutritics Walkthrough
Software and Apps Pros and Cons
Price Objections
Pricing
On The Call
Google Sheets Walkthrough
Building a Kick Ass Coaching Service
Setting meaningful goals with self kindness and compassion (white label presentation)
Social Media
Social Media Metrics
Get Social on Social Media
Conversations and Communication Online
Communication and Conversation Pt2 - Never run out ever again
Never struggle for content ever again
Social Media Post - Set up & Structure
Showcasing your work
Using Canva to Create Posts .mp4
Adding subtitles and captions
Reels
Making Short Sharp Video Clips
Adding subtitles and captions
Linked - In Platform Use
Instagram - Platform Use
Facebook Platform overview
Using Personal Facebook to Build Authority and Create Conversation
Using Instagram Stories Effectively
The Role of Social Proof in Building Trust and Credibility with Your Customers
Mastering Meta Business Suite
How to generate endless content ideas
Youtube Builder Content Creator Blueprint
Viewshift : POV marketing to stand out
Reels Mini Course
The Power Of Reels
Platform Overview
Creating a Reel
Video leap to cut for educational Reels
Using Veed.io to add subtitles and emojis
Adding a Voiceover in Reels
Videoleap add images & video to music template
Single post as a Reel Stickers Features
Create a Lip-Sync Reel
Tips for research and creating
Social media/ email templates and conversation flow
10 Social media post sequence for free challenge / free download promotion
Social media Launch sequence templates - Coaching/group/products
Email launch sequence templates - Program/coaching/product
Reengage list + offer email template
DM conversation FLOW in response to an enquiry / poll / story
Typeform Templates Part 1
Social media and email launch structure - Version 2
Reel Templates for Social Proof / Wins
Reel and Caption Templates January 23 Edition
Reel and Caption Templates Feb 23 Edition
Reel and Caption Templates Mar 23 Edition
Selling Sequence for Social and Email Vol 1
Selling Sequence for Social and Email Vol 3
Swipe Right on Success: The HIVE method for content structure
2023 Lead Magnet Autoresponder
Free challenge Triple threat emails
7 day client grabbing micro sequence - Social media and Email
Social Media Offer Flows
Programme Prequel Packer - Pre launch sequence
Viral Giveaway Bonanza - Competition flows for Manychat
The Client Multiplier {email and social case study templates}
IG Client Converter Stories that Sell
20 B-roll footage ideas
Soft Sell in Stories
NEW 2024 19 Part Waitlist Email Flow
Survey First Always
Copyrighting, email & Messaging
Features and Benefits - Emotion over logic
OFB Mentoring Copywriting Why and What
Copywriting Structure
AIDA & PAS(O) Copywriting Structure
How NOT to write Social Media posts
Outreach for Clients
Your Offer - OFB
BBC - Organic Outreach
BBC - Polls Challenge
BBC - Value _ Direct
BBC - The ECO-Method
8 ways to booked calls
3 days 3 methods more enquires
Develop The Ultimate Lead Magnet
Build your Lead Magnet in less than 30 minutes
Free Challenge Set up Walkthrough
Strong Challenge Case Study OFB
18 Ways to generate more conversations V2
Using Polls to effectively create conversation, fill challenges and book calls
Repeatable System Planner
Systemise your Instagram conversations over 30 days
Past touch points specific offer
Planning and Mapping out your launch - With templates
Dream Offer Walkthrough & Templates
Scoreapp to booked call sequence & Follow up
Where's selling happening? A new way to nurture
Strong Launch Formula
Effective Outreach - Without being a Spam Fritter
Clients Across Christmas
Creating a Repeatable Soft Offer Process: A Step-by-Step Guide
Effective Outreach Without Being A Spam Fritter - Live Workshop
DM without being a spam fritter V2
Inbox Attraction : Powerful Lead Magnet Strategies with Manychat and IG DMs
Program Packer Full Phase Blueprint
How to DM without being a Spam Fritter V2
Poll Sequence With Intent V2
Micro Offer Flow - Social Media
Lead and Contact Tracker (2024)
7 day Story Surge
Festive Sequence V3
Phantom Magnets
Your Weekly Story Sales System
Get Social on Social Media - The RAQ Formula
Launch Your Immersive Experience : A Blueprint for Online Coaches
Intro to building your experience
Planning and Accountability
Generating ideas and structure
Opt-in pages and automation
Cool Social Media Strategies and Templates
Using paid traffic to drive engagement and build your list
Full Immersive experience set up
Facebook Ads Trainings
Setting up your Pixel
Creating Warm Audiences
FB Ads - Creative Dynamic
Set up your Ads
Facebook Lead Ads - Full set up and Zapier integration
Setting up a simple awareness campaign FB & IG
Building a Lead Ad campaign using a scorecard
End-to-end Lead Ad Campaign for a lead magnet (2024)
Custom Conversions
Ad Campaign Management
Total Presence - Get content seen by your audience
Pixel embed and custom conversions
Leveraging Content For Audience Growth and Conversations
Boost Your Following with Meta Ads
Sales Conversion Ad Set up
Messenger Ads Mastery V1
Audience to Advocates: Live Conversation Ad Build
Meta Follower Ad Full Set up May 2025
Tech stuff
Landing Page ClickFunnels & Activecampaign set up
Activecampaign Add Tag .mp4
Activecampaign Free Challenge Automation
Set up email Automations
BBC Active campaign - Automation 90-day journey .mp4
Activecampaign Set up form .mp4
Free challenge Automation walkthrough
Activecampaign Reoccurring Automation (with link)
Free challenge Flow .mp4
BBC- Taking Payments .mp4
ScoreApp - Walkthrough
Check in reminder process & automation in Activecampaign
Set up IG Manychat Automation - Story and comment reply
Editing a video down in Veed.io and Canva
Booked Call Value Sequence (Calendly & Activecampaign)
How to build a page in Activecampaign (2023)
ChatGPT and Quizzes : An interactive match made in heaven
ChatGPT - Canva Carousel hack.mp4
New AI Step in Manchat - Your personal pre-qualifier
Take an idea to App in minutes
The Fitness Psych Area - Ella Whitcomb-khan
Client Troubleshooting With Ella
Introduction to Acceptance Behavioural Therapy (ACT) With Ella
How to deal with clients who comfort eat
The Stages Of Change - Client process
Two Brains - Effective Coaching Practice
Drop In Session 2/11/22 -
Drop In Session 7/12/23 - Christmas Coaching
Self-sabotage - Why do clients do it and how to overcome it
Drop in Session 2/1/23 - Working with clients who are resistant to change
Coaching Across Client Types: Navigating Differences for Effective Results
Coaches Client Clinic with Ella - 15.11.23
Coaches Client Clinic with Ella - 29.11.23
Coaches Client Clinic with Ella - 13.12.23
Coaches Client Clinic with Ella - 03.01.24
Coaches Client Clinic 14.02.24 - How to stop overcoaching
Coaches Client Clinic 28.02.24 - Exploring YOU: are you helping or hindering your business
Coaches Client Clinic 13.03.24 - Cultivating your coaching philosophy
Coaches Client Clinic 27.03.24 - “How your identity impacts your coaching”
Coaches Client Clinic 10.04.24 - Enhancing Client Experience
Coaches Client Clinic 08.05.24 - Revisting the client avatars: tailoring coaching to clients fitness personality
Coaches Client Clinic 22.05.24 - Increasing Lifetime Value of Clients
Coaches Client Clinic 19.06.24 - building your dream life
Coaches Client Clinic 03.07.24 - Boosting Client Retention
Coaches Client Clinic 25.07.24 - Identifying Your Money Mindset
Coaches Client Clinic 07.08.24 - Optimising your Onboarding To Boost Buy In
Coaches Client Clinic 21.08.24 - Directive vs Non Directive coaching
Coaches Client Clinic 04.09.24 - creating an engaged community and coaching world
Coaches Client Clinic 18.09.24 - Understanding your Unfair Advantage so you can stand out in a sea of coaches
Coaches Client Clinic 02.10.24 - APPLY THEORIES OF BEHAVIOUR CHANGE TO ENHANCE EFFECTIVENESS IN COACHING
Coaches Client Clinic 16.10.24 - Client Success Systems
Guest Experts
Social Media Basics with Emily Mukalazi
Chris Burns Copy Input - Fundamentals
Adam Nutritional Bear - Design considerations for Social media
Emma Storey-Gordon on Group programs and coaching
Tom Blackman - COPE Strategy
Ella Whitcomb-Khan - The Psychology of Coaching
Content Design Guide by WeareFITcreative
Programming considerations for coaches - Tom Morgan
Coaches Outreach Process Flows - Steph SLC executives
Safeguarding Success : Avoiding Burnout in Coaching - Ella (The Fitness Psych)
how to craft compelling content that commands attention all whilst sitting on your lazy ass watching Netflix.
From Research to Practice - Using Psychology Research to Get the Best From Your Clients
5 Lessons every business can learn from Metallica
Adjusting your approach based on client avatar type with Ella and Dan
Cathy Macdonald - Art of Communication Part 1.mp4
Cathy Macdonald - Art of Communication Part 2.mp4
Cathy Macdonald - Art of Communication Part 3.mp4
Stand out in a sea of coaches with similar offers and identical target markets - Brett
Tom Morgan - The Art of Versatile Coaching
Joshua Hills - Me, My Business and I
Brett Freeman - Create a Lead Magnet People Would Happily Pay For, Without Cameras, Canva or Calculators
Dan Smith - Niche Discovery
Camilla Collins - Awakening Authenticity : A deep dive into recognising, owning and amplifying your personal worth
Sophia Harris - Supporting your clients who have ADHD
Ste Devaney - From Views to Value: Turning Social Media Browsers into Buyers
Dan Smith - The World from Your Angle: Innovative POV Marketing Strategies
Brett Freeman - Sneaky ways to use email to boost retention rates, reduce lost leads, and revive old clients
Charlie Beestone - Creating an income ecosystem: Business Growth opportunities outside of 1:1 Coaching
Ella (The Fitness Psych) - Building an engaged client community to 2 X retention
Sophia Harris - How to build a client community
Josh Hills - Dissecting a 500k following on social media
Kelly McFie - The challenges of an online coach
Charlie Beestone - From Chaos to Clarity - How coaches can build productivity systems that reduce overwhelm, boost cognitive performance and allow them to share their creative genius
Dan Smith - Winning with Social Proof: Techniques to Engage Your Audience
Dan Smith - Saturation Sucks: POV is your secret weapon to standing out
Dan Osman - Is Your Body Your Business Card?
Sophia Harris - Supporting your relationship with food while being "the fit one"
Brett Freeman - How to make "a better relationship with food" sexy AF
Charlie Beestone - From Brain to Business
Robo Coach AI Content Workshop - Dan and Charlie
Live Day - 7th Feb 2025
Brett Freeman - - Sell your coaching all year round and not rely on big stressful launches
Rachel Henley - Building a thriving business making ‘silly videos’ online_pt1
Rachel Henley - Building a thriving business making ‘silly videos’ online_pt2
Rachel Henley - Building a thriving business making ‘silly videos’ online_pt3.mp4
Sophia - how to showcase client results away from transformation pics_pt1
Sophia - how to showcase client results away from transformation pics_pt2
Dan - Marketing That Moves: The Psychology of Slow, Strong & Unstoppable_pt1
Dan - Marketing That Moves: The Psychology of Slow, Strong & Unstoppable_pt2
Kelly - The low down on weight loss injections and how to support clients through using them_pt1
Kelly - The low down on weight loss injections and how to support clients through using them_pt2
Charlie - Building Fast and Slow: Using your best ideas to build a moat around your business and stand out from the crowd_pt1
Charlie - Building Fast and Slow: Using your best ideas to build a moat around your business and stand out from the crowd_pt2
Camilla - Guiding passionate solopreneurs to thrive with confidence, clarity, and sustainable growth_pt1
Camilla - Guiding passionate solopreneurs to thrive with confidence, clarity, and sustainable growth_pt2
Copy Corner
Copy Corner with Brett 16/6/2022
Copy Corner with Brett 11/8/22 - Getting Specific with your copy
How to shift your message around Christmas objections
Emails that Lift - Feb 23 Edition
April's Emails That Lift: 207 Content Ideas
Coaching Corner with Kelly
Coaching Effective Non-Tracking Methods of Dieting
Coaching Clients with PCOS Part 1
Coaching Clients with PCOS Part 2
How to Thrive in The GLP-1 Era
Video Content Creation with Ste
Camera Confidence Tips and Tricks
Video Content Kickstart with Ste
Defining Your Purpose & Establishing Your Personal Brand
Content Pillars
Planning Your Content
Setting Up & Filming Videos.mp4
Understanding Trends & Comment Baits.mp4
Dopamine That Entices Bingeability.mp4
Editing Your Videos.mp4
The 10 Commandments
The 10 Commandments - How to use these
1. The Direct Invite
2. Seed the idea
3. Short and sweet
4. Positioning
5. Results case study
6. Origins Story
7. Conversations and communication 10x10
8. Sales sequence
9. Sell the gameplan
10.Unique Roadmap
Plan and get accountable
Strong Message System
The full process and walkthrough (SMS)
The editable Canva Templates
The custom copy templates
Automated pre-qualify questions
Coffee Kick-start Calls
Content and Conversations that Connect - 9/1/2023
Lead Nurture System : Do this one thing in 2023
Conversations in the DMs - 10 Sources 10 Flows
Coffee Kickstart Call Q&A and Monthly reminder input
6 Steps to Creating an immersive experience
Streamline your Onboarding : Maximising results in minimal time
Kelly - Working with Corporate Clients - Why? How? What?
Island A-B Know Your Client Exercise
From Browsers to Buyers: A Proven Strategy for Pre-Qualified Lead Generation on Instagram
Running a Group Fat Loss Program - Why, what and how with Kelly
Maximising the client check-in process with Ella
The Psychology of a Launch - Brett
Mastering the art of video structure - Tips and techniques - Ste
Kelly - Maximising retention : How can we keep our clients for longer
The Power of Future Pacing: Creating a Seasonal Coaching Offer That Resonates with Your Audience.
Live Q&A session
The Art of Effective Communication in Coaching: How to Build Stronger Relationships with your Clients
The 5 stages of market awareness - Brett
Why tying yourself to your fitness business is a recipe for disaster - Ella
An Introduction into Facebook Ads Manager
Live Accountability Session
Turning testimonials into tasty content your audience gobbles up
Supporting Clients Throughout Summer - Kelly
Using Video to Grow Your Presence on Social - Ste
The CAPS30 intro
CAPS30 Kick-off and live social media reviews
Using Your Super Strengths To Feel More Alive And Thrive
Kelly - September Is the New January
The 7 - 11 - 4 principle
Brett - Boost your open, clicks and responses in your emails with almost no effort or writing chops
80% open rates and 4 x your link clicks by building a messenger list using IG & FB
Ste - ‘the do’s and don’ts of creating social media videos’
Kelly - Lessons Learnt from 8 Years as a Fitness Business Owner (& 22 Years in the Industry)
Kev - Clicks to Clients: Lead Magnet Launch Strategy
Ella - 5 Myths of Behaviour Change: how to avoid making these mistakes in your coaching
Dan - How to use Manychat to build a messenger list and your audience at the same time.
Dan - Live accountability and content review session
Dan - Reflecting Reality: Making Content Resonate with HAHA
Dan - Creating client stories that connect using empathy mapping
Kelly - Keeping clients motivated on the run up to Christmas and into the New Year
Ella - Top Tips for Increasing Retention
Kev - 'Automation Fundamentals: Get it right from the get go!'
Brett - 'An email-by-email breakdown of a never-seen-before email extravaganza to blow the roof of every reader's mind'
Kelly - Looking back to Look Forward
Ella - First Impressions Count: Elevating Your Onboarding for Greater Client Buy-In
Dan - Clients over Christmas
Kev - "3 automated systems to unlock 10 extra hours per week"
Kelly - ‘Lessons Business Owners Can Learn from Christmas Movies’
Dan - The Mapped-Out Year - learn how to map out a plan to CRUSH targets next year
Ste - "The power of 'The Hook' - Improving your video retention rate for higher engagement"
Dan - Niche Discovery
Brett - "How to turn results into clients without using before and after pics"
‘How to harness the power of feeling like an imposter and use it as your superpower in standing out’
Ste - Navigating Mobile Video Editing & Video Trends
Dan - The world of Reel Ads - From First Click to Loyal Followers: Mastering End-to-End Lead Flow for Engaging Conversations and Building Your Tribe
Dan - The Art of Engagement: What's working now for IG Reels
Kelly - talking about ‘balance’ and all the different ‘hats’ we wear as business owners and people
Ste - visual hooks for better engagement
Dan - Your DMs from beginner to Pro - Without being a spam fritter
Kev - Strategies for High-Converting Landing Pages
Dan - The Reel Script Story Formula : For content that connects
Dan - Engage and Convert: Live Demo on Creating Conversation-Driven Messenger Ads on Instagram
Dan - Live Q&A session
Ella - work with clients emotions: why giving them facts won’t drive behaviour
Charlie Beestone - The CARE Framework - How to get the most out of your time
Ste - From Views to Value: Turning Social Media Browsers into Buyers
Dan - The Content Connector: Turning your Roadmap into Strategy
Dan - Low-key launches - Monthly sales ritual for the launch-averse coach
Kelly - The importance of coaches looking after their own mental health
Dan - Future pacing for future lead flow
Dan - Effective Outreach without being a Spam Fritter version 3
Dan - The Art of Relevance - How to get your ideal client’s attention and have them saying, “That’s me!” vs. “That’s nice.”
Ste - The pros and cons of AI in content creation
Dan - Beyond Organic: Using Ads to Get Your Content Seen by More People
Kelly - An introduction to mindful eating strategies
Dan - Instagram Optimisation 101: Strategies for Maximum Reach - Plus new B-roll ideas and easy self intro scripts
Dan - Digital Presence: Boosting Follower Engagement without the Grind
Brett - What email 'branding' really is and why you should care (it has nothing to do with colours, logos or pictures).
Kelly - Online Coaching: Struggles to Strategies
Dan - Offer Creation Live - A step by step process to craft an offer in less than 30 minutes
Dan - Scoreapp updates and how to maximise for lead flow
Ste - Social Media Mapping: mapping out video content ideas and hooks based on your niche/avatar
Kelly - Gearing up for September!
Dan - Hot Topics - What's on your plate?
Dan - “18 ways to generate more leads that you might not be doing”
Charlie Beestone - Becoming a Cognitive Athlete: How to periodise the next 3 months to maximise productivity, focus and enjoyment
Dan - Finish Strong - Future planning with the GRIT Framework
Dan - 18 Organic Strategies and Hacks to Beat the Algorithm
Kelly - Your Story is Your Superpower: How to Use It to Attract Dream Clients
Brett - "How to turn your boring coaching features into exciting selling points you love to brag about."
Dan - How to build and apply The Blended Offer
Dan - The Content Momentum Machine - A system to create and repurpose content that consistently generates leads, engagement, and growth for your coaching business
Kelly - "Keeping it Real: Building Trust and Lasting Client Relationships Through Communication"
Dan - Black Friday Sales: Leverage or Leave It for Coaches?
Brett - live copy breakdown
Ste - Storytelling & Structure; The New Way To Edit Your Social Media Videos
Kel - ‘Live Forever: Coaching Business Lessons from Britpop!’
Dan - 2025 - The Mapped Out Year.
Brett - 3 ways to tell stories that people actually care about
Kelly - The 12 Days of Business Growth
Dan - Momentum Multiplier: Kickstart Your Business in 2025
Dan - Positioning Yourself for Maximum Visibility & Generating Organic Conversations and Leads
Dan - The Connection Code: How to Create Deep Engagement on Social Media in 2025
Brett - Why you should stop trying to be an expert: a warning from copywriting's biggest villain, Ben Settle
Dan - Inside the Case Study Playbook
Dan - Step-by-Step Messenger Ads Mastery: Set Up Your First Ad in Ads Manager.
Dan - "The 10 Minute weekly hand raising strategy you're probably not doing"
Brett - "3 content 'frameworks' you can rinse and repeat until the cows come home when your idea battery is empty."
Charlie - AI Won’t Replace Coaches, But Coaches Who Use AI Will Replace Those Who Don’t’ - AI use for productivity, creativity and coaching
Dan - Point of View Marketing Deep Dive: Get More Clients by Standing for Something
Dan - The 'Momentum Multiplier' Call: How to Create Exponential Growth in Your Business
Brett - How to get sign ups AFTER a big launch
Dan - How to DM without being a SPAM Fritter
Dan - 5 Day Sales Engine
Dan - The IG Ads Playbook - How to set up, run and test in minutes.
Why the 7-11-4 principle has never been more important. And how you can use it to your advantage.
Dan - A look into using Instagram Edits
Dan - The daily CTA Builder
Dan - The Content Lab - An Interactive content session
Coffee Kickstart Open Office - 26th May 2025
Dan - The Art of Future Pacing
Brett - "How to get more replies, comments, and enquiries by taking away stuff from your content."
Dan - Stop Sharing Information. Start Sharing You. How Coaches Can Build an Engaged Personal Brand Through POV-Driven Content
Dan - Outreach Zones Framework. Ethical DM Flow. 7 Deadly DM Mistake. Content That Triggers Inbound Messages. 7-Day DM Challenge Action Plan
Dan - Summer "slow season", maintaining momentum, testing new ideas, using your time wisely
Dan - Fear Audit, Confession Circle, Data vs Drama, 7-Day Sprint Setup & Slack Accountability
Dan - Why it pays to be weirdly specific
Dan - How Proximity based marketing will change your approach
Kelly - Beyond the Macros
The Autumn Offer
The Coaches AI Toolkit
Black Friday Overview 2025
The Visibility Lab
Ethical DMs — why it’s more about coaching than convincing.
ManyChat auto-DM feature
Festive Flow V4 Twixmas
Clients Across Christmas
Friday Fix up
Think less 'content creation' more 'idea explanation'
The 10 minute Ad set up that grows audience and generates conversations daily.
A look into the Messy middle and how this applies to your marketing
'How to squeeze everything you can out of your best ideas'
Rituals that drive decisions
How to develop your best ideas to stand out in 2025
The Hive mind idea session
Make your coaching ICONIC - an approach for building unique systems, frameworks and philosophies inside your coaching
Inside the Case Study Playbook
Live Q&A with Charlie
5 Behavioural Science Lessons to help your audience buy from you
The 2025 Social Media Playbook for Coaches: What Works, What’s DEAD & How to Win in the Messy Middle
A 10min dive into the Webinar Coach Pro; helps coaches craft, promote, and scale high-converting webinars
Charlie - 4 Ways you can use AI to improve your content creation in 2025
Dan - Why Facebook could be your forgotten marketing gem
Live Q&A - The Friday Fix-up! - Apr 4 2025.mp4
Sophia - How to reframe & overcome challenges with your neurodivergent clients.
Kelly - how to support clients who are using weight loss injections
Dan - AI insights: A look into the latest developments
Dan - The 10-Minute Daily Checklist for Consistent Lead Flow
Kelly - Coaching the Emotional Side of Weight Loss
Dan - Stand out by being relevant 23/5/25
Live Q&A - The Friday Fix-up! - May 30 2025.mp4
Dan & TJ - How to Launch and Grow a YouTube Channel (Without Fancy Gear or Going Viral)
Charlie - One Size Fits One - Taking lessons from other industries to provide a Radical Coaching Service
The Skills Lab
Social Proof Power-Up.
Money Momentum
Email Playbook - Build a 90% autopilot nurture
The Content Compass
Implementation Workshop
Youtube Playbook
The Content Skills Lab - Storytelling Framework
Skills Lab - Daily Inbound engine
Daily Inbound Engine Part 2
Offer Creation Expansion - Micro Offer Build
Incubator Day 12th September
Coaching clients on GLP-1s - The latest updates Sept 25
AI x Behaviour Lab where marketing psychology meets machine intelligence
The lost art of talking to strangers
Build a successful coaching business without a large following
Top down vs bottom up drivers of disordered eating
Crate-digging for clients
List of 10 exercise (Brett Freeman)
Products
Course
Section
Coffee Kick-start Calls
Coffee Kick-start Calls
Private Mentoring & Coaching
Buy now
Learn more
Overview and Introduction
Intro
How to use the dashboard
Brand Foundation
Brand Foundation : Creating a strong business identity
What does your brand do?
Choosing you over others
Uniqueness and personal values
Understanding the power of personal storytelling
The brand triangle
Mission accomplished
Who do you help? Refining your target audience
Coaching process
Your Dream Client
Understanding your dream client
Your target audience
Digging into values
Questions, difficulties, solutions
Empathy Mapping Canvas
Market Research Checklist : Urgent Problem Finder
Program Roadmap Builder
Introduction and expectations
Niche Focuser
Island A-B Transformations
One Core Want
Who is this for?
Name and program hook
Package your genius part 2 - Intro
Package your genius
IP Ideas
Bring it all together
Milestone Feedback Marker
Craft Your Killer Offer
Content Nurture Stack
Your Content Nurture Stack
Build Your Badass Google Doc
Badass Google Doc
Rapid Fire Clients
Watch Me First 🫡
Brand New Coach (Less than 5 clients)
Planting The Seeds Framework
The Just Beta Offer
A Sweet Little Post
Coach who has 10+ Clients and an audience 500+
Get Your Next Client In 9 Words
Client Multiplier
Soft Sell in Stories
The Program Prequel Packer (Pre-launch Sequence)
Top Up Sequence
7 day Story Surge
Case Study Flow
Open spaces - Social media flows & templates
Cash Campaign Pro
Established Coach 25+ clients large audience
Get Your Next Client In 9 Words
Top Up Sequence
IG Client Converter Stories that Sell
Leverage Current Content for more conversations
Client Multiplier
Fundamentals
Take Action
Self Awareness
Imposter Syndrome
Your Offer - Roadmap
Programming Considerations - Service, pricing and retention
Social Media Master Strategy and Planner
Balancing Act: The Art of Taking Time Off as an Entrepreneur
Vision 2024: Crafting a Comprehensive Future for Work and Self
Data Master Tracking Sheet
The Goal Ladder OS
Rate Calculator for Coaches
The Art of Coaching
Coaching Spirals and Circles
5 Lessons in the Art Of Coaching
Emotional Intelligence
Weekly Action points for 3 - 5 Year goals
Weekly Business Tasks
Pomodoro Time Management Tool
Become an Authority
Effective Surveying
Coaching Check in Question Examples
1-2-1 Online Coaching
1-2-1 Online Coaching Intro
1-2-1 Online Coaching - What is Coaching?
1-2-1 Onboarding Part 2
1-2-1 Online Coaching BBC - Onboarding Part 3
Check in Masterclass Live training
Creating Welcome Pack
Coaching Software Examples
1-2-1 Online Coaching Onboarding 1
Nutrition Template
Nutritics Software
Nutritics Walkthrough
Software and Apps Pros and Cons
Price Objections
Pricing
On The Call
Google Sheets Walkthrough
Building a Kick Ass Coaching Service
Setting meaningful goals with self kindness and compassion (white label presentation)
Social Media
Social Media Metrics
Get Social on Social Media
Conversations and Communication Online
Communication and Conversation Pt2 - Never run out ever again
Never struggle for content ever again
Social Media Post - Set up & Structure
Showcasing your work
Using Canva to Create Posts .mp4
Adding subtitles and captions
Reels
Making Short Sharp Video Clips
Adding subtitles and captions
Linked - In Platform Use
Instagram - Platform Use
Facebook Platform overview
Using Personal Facebook to Build Authority and Create Conversation
Using Instagram Stories Effectively
The Role of Social Proof in Building Trust and Credibility with Your Customers
Mastering Meta Business Suite
How to generate endless content ideas
Youtube Builder Content Creator Blueprint
Viewshift : POV marketing to stand out
Reels Mini Course
The Power Of Reels
Platform Overview
Creating a Reel
Video leap to cut for educational Reels
Using Veed.io to add subtitles and emojis
Adding a Voiceover in Reels
Videoleap add images & video to music template
Single post as a Reel Stickers Features
Create a Lip-Sync Reel
Tips for research and creating
Social media/ email templates and conversation flow
10 Social media post sequence for free challenge / free download promotion
Social media Launch sequence templates - Coaching/group/products
Email launch sequence templates - Program/coaching/product
Reengage list + offer email template
DM conversation FLOW in response to an enquiry / poll / story
Typeform Templates Part 1
Social media and email launch structure - Version 2
Reel Templates for Social Proof / Wins
Reel and Caption Templates January 23 Edition
Reel and Caption Templates Feb 23 Edition
Reel and Caption Templates Mar 23 Edition
Selling Sequence for Social and Email Vol 1
Selling Sequence for Social and Email Vol 3
Swipe Right on Success: The HIVE method for content structure
2023 Lead Magnet Autoresponder
Free challenge Triple threat emails
7 day client grabbing micro sequence - Social media and Email
Social Media Offer Flows
Programme Prequel Packer - Pre launch sequence
Viral Giveaway Bonanza - Competition flows for Manychat
The Client Multiplier {email and social case study templates}
IG Client Converter Stories that Sell
20 B-roll footage ideas
Soft Sell in Stories
NEW 2024 19 Part Waitlist Email Flow
Survey First Always
Copyrighting, email & Messaging
Features and Benefits - Emotion over logic
OFB Mentoring Copywriting Why and What
Copywriting Structure
AIDA & PAS(O) Copywriting Structure
How NOT to write Social Media posts
Outreach for Clients
Your Offer - OFB
BBC - Organic Outreach
BBC - Polls Challenge
BBC - Value _ Direct
BBC - The ECO-Method
8 ways to booked calls
3 days 3 methods more enquires
Develop The Ultimate Lead Magnet
Build your Lead Magnet in less than 30 minutes
Free Challenge Set up Walkthrough
Strong Challenge Case Study OFB
18 Ways to generate more conversations V2
Using Polls to effectively create conversation, fill challenges and book calls
Repeatable System Planner
Systemise your Instagram conversations over 30 days
Past touch points specific offer
Planning and Mapping out your launch - With templates
Dream Offer Walkthrough & Templates
Scoreapp to booked call sequence & Follow up
Where's selling happening? A new way to nurture
Strong Launch Formula
Effective Outreach - Without being a Spam Fritter
Clients Across Christmas
Creating a Repeatable Soft Offer Process: A Step-by-Step Guide
Effective Outreach Without Being A Spam Fritter - Live Workshop
DM without being a spam fritter V2
Inbox Attraction : Powerful Lead Magnet Strategies with Manychat and IG DMs
Program Packer Full Phase Blueprint
How to DM without being a Spam Fritter V2
Poll Sequence With Intent V2
Micro Offer Flow - Social Media
Lead and Contact Tracker (2024)
7 day Story Surge
Festive Sequence V3
Phantom Magnets
Your Weekly Story Sales System
Get Social on Social Media - The RAQ Formula
Launch Your Immersive Experience : A Blueprint for Online Coaches
Intro to building your experience
Planning and Accountability
Generating ideas and structure
Opt-in pages and automation
Cool Social Media Strategies and Templates
Using paid traffic to drive engagement and build your list
Full Immersive experience set up
Facebook Ads Trainings
Setting up your Pixel
Creating Warm Audiences
FB Ads - Creative Dynamic
Set up your Ads
Facebook Lead Ads - Full set up and Zapier integration
Setting up a simple awareness campaign FB & IG
Building a Lead Ad campaign using a scorecard
End-to-end Lead Ad Campaign for a lead magnet (2024)
Custom Conversions
Ad Campaign Management
Total Presence - Get content seen by your audience
Pixel embed and custom conversions
Leveraging Content For Audience Growth and Conversations
Boost Your Following with Meta Ads
Sales Conversion Ad Set up
Messenger Ads Mastery V1
Audience to Advocates: Live Conversation Ad Build
Meta Follower Ad Full Set up May 2025
Tech stuff
Landing Page ClickFunnels & Activecampaign set up
Activecampaign Add Tag .mp4
Activecampaign Free Challenge Automation
Set up email Automations
BBC Active campaign - Automation 90-day journey .mp4
Activecampaign Set up form .mp4
Free challenge Automation walkthrough
Activecampaign Reoccurring Automation (with link)
Free challenge Flow .mp4
BBC- Taking Payments .mp4
ScoreApp - Walkthrough
Check in reminder process & automation in Activecampaign
Set up IG Manychat Automation - Story and comment reply
Editing a video down in Veed.io and Canva
Booked Call Value Sequence (Calendly & Activecampaign)
How to build a page in Activecampaign (2023)
ChatGPT and Quizzes : An interactive match made in heaven
ChatGPT - Canva Carousel hack.mp4
New AI Step in Manchat - Your personal pre-qualifier
Take an idea to App in minutes
The Fitness Psych Area - Ella Whitcomb-khan
Client Troubleshooting With Ella
Introduction to Acceptance Behavioural Therapy (ACT) With Ella
How to deal with clients who comfort eat
The Stages Of Change - Client process
Two Brains - Effective Coaching Practice
Drop In Session 2/11/22 -
Drop In Session 7/12/23 - Christmas Coaching
Self-sabotage - Why do clients do it and how to overcome it
Drop in Session 2/1/23 - Working with clients who are resistant to change
Coaching Across Client Types: Navigating Differences for Effective Results
Coaches Client Clinic with Ella - 15.11.23
Coaches Client Clinic with Ella - 29.11.23
Coaches Client Clinic with Ella - 13.12.23
Coaches Client Clinic with Ella - 03.01.24
Coaches Client Clinic 14.02.24 - How to stop overcoaching
Coaches Client Clinic 28.02.24 - Exploring YOU: are you helping or hindering your business
Coaches Client Clinic 13.03.24 - Cultivating your coaching philosophy
Coaches Client Clinic 27.03.24 - “How your identity impacts your coaching”
Coaches Client Clinic 10.04.24 - Enhancing Client Experience
Coaches Client Clinic 08.05.24 - Revisting the client avatars: tailoring coaching to clients fitness personality
Coaches Client Clinic 22.05.24 - Increasing Lifetime Value of Clients
Coaches Client Clinic 19.06.24 - building your dream life
Coaches Client Clinic 03.07.24 - Boosting Client Retention
Coaches Client Clinic 25.07.24 - Identifying Your Money Mindset
Coaches Client Clinic 07.08.24 - Optimising your Onboarding To Boost Buy In
Coaches Client Clinic 21.08.24 - Directive vs Non Directive coaching
Coaches Client Clinic 04.09.24 - creating an engaged community and coaching world
Coaches Client Clinic 18.09.24 - Understanding your Unfair Advantage so you can stand out in a sea of coaches
Coaches Client Clinic 02.10.24 - APPLY THEORIES OF BEHAVIOUR CHANGE TO ENHANCE EFFECTIVENESS IN COACHING
Coaches Client Clinic 16.10.24 - Client Success Systems
Guest Experts
Social Media Basics with Emily Mukalazi
Chris Burns Copy Input - Fundamentals
Adam Nutritional Bear - Design considerations for Social media
Emma Storey-Gordon on Group programs and coaching
Tom Blackman - COPE Strategy
Ella Whitcomb-Khan - The Psychology of Coaching
Content Design Guide by WeareFITcreative
Programming considerations for coaches - Tom Morgan
Coaches Outreach Process Flows - Steph SLC executives
Safeguarding Success : Avoiding Burnout in Coaching - Ella (The Fitness Psych)
how to craft compelling content that commands attention all whilst sitting on your lazy ass watching Netflix.
From Research to Practice - Using Psychology Research to Get the Best From Your Clients
5 Lessons every business can learn from Metallica
Adjusting your approach based on client avatar type with Ella and Dan
Cathy Macdonald - Art of Communication Part 1.mp4
Cathy Macdonald - Art of Communication Part 2.mp4
Cathy Macdonald - Art of Communication Part 3.mp4
Stand out in a sea of coaches with similar offers and identical target markets - Brett
Tom Morgan - The Art of Versatile Coaching
Joshua Hills - Me, My Business and I
Brett Freeman - Create a Lead Magnet People Would Happily Pay For, Without Cameras, Canva or Calculators
Dan Smith - Niche Discovery
Camilla Collins - Awakening Authenticity : A deep dive into recognising, owning and amplifying your personal worth
Sophia Harris - Supporting your clients who have ADHD
Ste Devaney - From Views to Value: Turning Social Media Browsers into Buyers
Dan Smith - The World from Your Angle: Innovative POV Marketing Strategies
Brett Freeman - Sneaky ways to use email to boost retention rates, reduce lost leads, and revive old clients
Charlie Beestone - Creating an income ecosystem: Business Growth opportunities outside of 1:1 Coaching
Ella (The Fitness Psych) - Building an engaged client community to 2 X retention
Sophia Harris - How to build a client community
Josh Hills - Dissecting a 500k following on social media
Kelly McFie - The challenges of an online coach
Charlie Beestone - From Chaos to Clarity - How coaches can build productivity systems that reduce overwhelm, boost cognitive performance and allow them to share their creative genius
Dan Smith - Winning with Social Proof: Techniques to Engage Your Audience
Dan Smith - Saturation Sucks: POV is your secret weapon to standing out
Dan Osman - Is Your Body Your Business Card?
Sophia Harris - Supporting your relationship with food while being "the fit one"
Brett Freeman - How to make "a better relationship with food" sexy AF
Charlie Beestone - From Brain to Business
Robo Coach AI Content Workshop - Dan and Charlie
Live Day - 7th Feb 2025
Brett Freeman - - Sell your coaching all year round and not rely on big stressful launches
Rachel Henley - Building a thriving business making ‘silly videos’ online_pt1
Rachel Henley - Building a thriving business making ‘silly videos’ online_pt2
Rachel Henley - Building a thriving business making ‘silly videos’ online_pt3.mp4
Sophia - how to showcase client results away from transformation pics_pt1
Sophia - how to showcase client results away from transformation pics_pt2
Dan - Marketing That Moves: The Psychology of Slow, Strong & Unstoppable_pt1
Dan - Marketing That Moves: The Psychology of Slow, Strong & Unstoppable_pt2
Kelly - The low down on weight loss injections and how to support clients through using them_pt1
Kelly - The low down on weight loss injections and how to support clients through using them_pt2
Charlie - Building Fast and Slow: Using your best ideas to build a moat around your business and stand out from the crowd_pt1
Charlie - Building Fast and Slow: Using your best ideas to build a moat around your business and stand out from the crowd_pt2
Camilla - Guiding passionate solopreneurs to thrive with confidence, clarity, and sustainable growth_pt1
Camilla - Guiding passionate solopreneurs to thrive with confidence, clarity, and sustainable growth_pt2
Copy Corner
Copy Corner with Brett 16/6/2022
Copy Corner with Brett 11/8/22 - Getting Specific with your copy
How to shift your message around Christmas objections
Emails that Lift - Feb 23 Edition
April's Emails That Lift: 207 Content Ideas
Coaching Corner with Kelly
Coaching Effective Non-Tracking Methods of Dieting
Coaching Clients with PCOS Part 1
Coaching Clients with PCOS Part 2
How to Thrive in The GLP-1 Era
Video Content Creation with Ste
Camera Confidence Tips and Tricks
Video Content Kickstart with Ste
Defining Your Purpose & Establishing Your Personal Brand
Content Pillars
Planning Your Content
Setting Up & Filming Videos.mp4
Understanding Trends & Comment Baits.mp4
Dopamine That Entices Bingeability.mp4
Editing Your Videos.mp4
The 10 Commandments
The 10 Commandments - How to use these
1. The Direct Invite
2. Seed the idea
3. Short and sweet
4. Positioning
5. Results case study
6. Origins Story
7. Conversations and communication 10x10
8. Sales sequence
9. Sell the gameplan
10.Unique Roadmap
Plan and get accountable
Strong Message System
The full process and walkthrough (SMS)
The editable Canva Templates
The custom copy templates
Automated pre-qualify questions
Coffee Kick-start Calls
Content and Conversations that Connect - 9/1/2023
Lead Nurture System : Do this one thing in 2023
Conversations in the DMs - 10 Sources 10 Flows
Coffee Kickstart Call Q&A and Monthly reminder input
6 Steps to Creating an immersive experience
Streamline your Onboarding : Maximising results in minimal time
Kelly - Working with Corporate Clients - Why? How? What?
Island A-B Know Your Client Exercise
From Browsers to Buyers: A Proven Strategy for Pre-Qualified Lead Generation on Instagram
Running a Group Fat Loss Program - Why, what and how with Kelly
Maximising the client check-in process with Ella
The Psychology of a Launch - Brett
Mastering the art of video structure - Tips and techniques - Ste
Kelly - Maximising retention : How can we keep our clients for longer
The Power of Future Pacing: Creating a Seasonal Coaching Offer That Resonates with Your Audience.
Live Q&A session
The Art of Effective Communication in Coaching: How to Build Stronger Relationships with your Clients
The 5 stages of market awareness - Brett
Why tying yourself to your fitness business is a recipe for disaster - Ella
An Introduction into Facebook Ads Manager
Live Accountability Session
Turning testimonials into tasty content your audience gobbles up
Supporting Clients Throughout Summer - Kelly
Using Video to Grow Your Presence on Social - Ste
The CAPS30 intro
CAPS30 Kick-off and live social media reviews
Using Your Super Strengths To Feel More Alive And Thrive
Kelly - September Is the New January
The 7 - 11 - 4 principle
Brett - Boost your open, clicks and responses in your emails with almost no effort or writing chops
80% open rates and 4 x your link clicks by building a messenger list using IG & FB
Ste - ‘the do’s and don’ts of creating social media videos’
Kelly - Lessons Learnt from 8 Years as a Fitness Business Owner (& 22 Years in the Industry)
Kev - Clicks to Clients: Lead Magnet Launch Strategy
Ella - 5 Myths of Behaviour Change: how to avoid making these mistakes in your coaching
Dan - How to use Manychat to build a messenger list and your audience at the same time.
Dan - Live accountability and content review session
Dan - Reflecting Reality: Making Content Resonate with HAHA
Dan - Creating client stories that connect using empathy mapping
Kelly - Keeping clients motivated on the run up to Christmas and into the New Year
Ella - Top Tips for Increasing Retention
Kev - 'Automation Fundamentals: Get it right from the get go!'
Brett - 'An email-by-email breakdown of a never-seen-before email extravaganza to blow the roof of every reader's mind'
Kelly - Looking back to Look Forward
Ella - First Impressions Count: Elevating Your Onboarding for Greater Client Buy-In
Dan - Clients over Christmas
Kev - "3 automated systems to unlock 10 extra hours per week"
Kelly - ‘Lessons Business Owners Can Learn from Christmas Movies’
Dan - The Mapped-Out Year - learn how to map out a plan to CRUSH targets next year
Ste - "The power of 'The Hook' - Improving your video retention rate for higher engagement"
Dan - Niche Discovery
Brett - "How to turn results into clients without using before and after pics"
‘How to harness the power of feeling like an imposter and use it as your superpower in standing out’
Ste - Navigating Mobile Video Editing & Video Trends
Dan - The world of Reel Ads - From First Click to Loyal Followers: Mastering End-to-End Lead Flow for Engaging Conversations and Building Your Tribe
Dan - The Art of Engagement: What's working now for IG Reels
Kelly - talking about ‘balance’ and all the different ‘hats’ we wear as business owners and people
Ste - visual hooks for better engagement
Dan - Your DMs from beginner to Pro - Without being a spam fritter
Kev - Strategies for High-Converting Landing Pages
Dan - The Reel Script Story Formula : For content that connects
Dan - Engage and Convert: Live Demo on Creating Conversation-Driven Messenger Ads on Instagram
Dan - Live Q&A session
Ella - work with clients emotions: why giving them facts won’t drive behaviour
Charlie Beestone - The CARE Framework - How to get the most out of your time
Ste - From Views to Value: Turning Social Media Browsers into Buyers
Dan - The Content Connector: Turning your Roadmap into Strategy
Dan - Low-key launches - Monthly sales ritual for the launch-averse coach
Kelly - The importance of coaches looking after their own mental health
Dan - Future pacing for future lead flow
Dan - Effective Outreach without being a Spam Fritter version 3
Dan - The Art of Relevance - How to get your ideal client’s attention and have them saying, “That’s me!” vs. “That’s nice.”
Ste - The pros and cons of AI in content creation
Dan - Beyond Organic: Using Ads to Get Your Content Seen by More People
Kelly - An introduction to mindful eating strategies
Dan - Instagram Optimisation 101: Strategies for Maximum Reach - Plus new B-roll ideas and easy self intro scripts
Dan - Digital Presence: Boosting Follower Engagement without the Grind
Brett - What email 'branding' really is and why you should care (it has nothing to do with colours, logos or pictures).
Kelly - Online Coaching: Struggles to Strategies
Dan - Offer Creation Live - A step by step process to craft an offer in less than 30 minutes
Dan - Scoreapp updates and how to maximise for lead flow
Ste - Social Media Mapping: mapping out video content ideas and hooks based on your niche/avatar
Kelly - Gearing up for September!
Dan - Hot Topics - What's on your plate?
Dan - “18 ways to generate more leads that you might not be doing”
Charlie Beestone - Becoming a Cognitive Athlete: How to periodise the next 3 months to maximise productivity, focus and enjoyment
Dan - Finish Strong - Future planning with the GRIT Framework
Dan - 18 Organic Strategies and Hacks to Beat the Algorithm
Kelly - Your Story is Your Superpower: How to Use It to Attract Dream Clients
Brett - "How to turn your boring coaching features into exciting selling points you love to brag about."
Dan - How to build and apply The Blended Offer
Dan - The Content Momentum Machine - A system to create and repurpose content that consistently generates leads, engagement, and growth for your coaching business
Kelly - "Keeping it Real: Building Trust and Lasting Client Relationships Through Communication"
Dan - Black Friday Sales: Leverage or Leave It for Coaches?
Brett - live copy breakdown
Ste - Storytelling & Structure; The New Way To Edit Your Social Media Videos
Kel - ‘Live Forever: Coaching Business Lessons from Britpop!’
Dan - 2025 - The Mapped Out Year.
Brett - 3 ways to tell stories that people actually care about
Kelly - The 12 Days of Business Growth
Dan - Momentum Multiplier: Kickstart Your Business in 2025
Dan - Positioning Yourself for Maximum Visibility & Generating Organic Conversations and Leads
Dan - The Connection Code: How to Create Deep Engagement on Social Media in 2025
Brett - Why you should stop trying to be an expert: a warning from copywriting's biggest villain, Ben Settle
Dan - Inside the Case Study Playbook
Dan - Step-by-Step Messenger Ads Mastery: Set Up Your First Ad in Ads Manager.
Dan - "The 10 Minute weekly hand raising strategy you're probably not doing"
Brett - "3 content 'frameworks' you can rinse and repeat until the cows come home when your idea battery is empty."
Charlie - AI Won’t Replace Coaches, But Coaches Who Use AI Will Replace Those Who Don’t’ - AI use for productivity, creativity and coaching
Dan - Point of View Marketing Deep Dive: Get More Clients by Standing for Something
Dan - The 'Momentum Multiplier' Call: How to Create Exponential Growth in Your Business
Brett - How to get sign ups AFTER a big launch
Dan - How to DM without being a SPAM Fritter
Dan - 5 Day Sales Engine
Dan - The IG Ads Playbook - How to set up, run and test in minutes.
Why the 7-11-4 principle has never been more important. And how you can use it to your advantage.
Dan - A look into using Instagram Edits
Dan - The daily CTA Builder
Dan - The Content Lab - An Interactive content session
Coffee Kickstart Open Office - 26th May 2025
Dan - The Art of Future Pacing
Brett - "How to get more replies, comments, and enquiries by taking away stuff from your content."
Dan - Stop Sharing Information. Start Sharing You. How Coaches Can Build an Engaged Personal Brand Through POV-Driven Content
Dan - Outreach Zones Framework. Ethical DM Flow. 7 Deadly DM Mistake. Content That Triggers Inbound Messages. 7-Day DM Challenge Action Plan
Dan - Summer "slow season", maintaining momentum, testing new ideas, using your time wisely
Dan - Fear Audit, Confession Circle, Data vs Drama, 7-Day Sprint Setup & Slack Accountability
Dan - Why it pays to be weirdly specific
Dan - How Proximity based marketing will change your approach
Kelly - Beyond the Macros
The Autumn Offer
The Coaches AI Toolkit
Black Friday Overview 2025
The Visibility Lab
Ethical DMs — why it’s more about coaching than convincing.
ManyChat auto-DM feature
Festive Flow V4 Twixmas
Clients Across Christmas
Friday Fix up
Think less 'content creation' more 'idea explanation'
The 10 minute Ad set up that grows audience and generates conversations daily.
A look into the Messy middle and how this applies to your marketing
'How to squeeze everything you can out of your best ideas'
Rituals that drive decisions
How to develop your best ideas to stand out in 2025
The Hive mind idea session
Make your coaching ICONIC - an approach for building unique systems, frameworks and philosophies inside your coaching
Inside the Case Study Playbook
Live Q&A with Charlie
5 Behavioural Science Lessons to help your audience buy from you
The 2025 Social Media Playbook for Coaches: What Works, What’s DEAD & How to Win in the Messy Middle
A 10min dive into the Webinar Coach Pro; helps coaches craft, promote, and scale high-converting webinars
Charlie - 4 Ways you can use AI to improve your content creation in 2025
Dan - Why Facebook could be your forgotten marketing gem
Live Q&A - The Friday Fix-up! - Apr 4 2025.mp4
Sophia - How to reframe & overcome challenges with your neurodivergent clients.
Kelly - how to support clients who are using weight loss injections
Dan - AI insights: A look into the latest developments
Dan - The 10-Minute Daily Checklist for Consistent Lead Flow
Kelly - Coaching the Emotional Side of Weight Loss
Dan - Stand out by being relevant 23/5/25
Live Q&A - The Friday Fix-up! - May 30 2025.mp4
Dan & TJ - How to Launch and Grow a YouTube Channel (Without Fancy Gear or Going Viral)
Charlie - One Size Fits One - Taking lessons from other industries to provide a Radical Coaching Service
The Skills Lab
Social Proof Power-Up.
Money Momentum
Email Playbook - Build a 90% autopilot nurture
The Content Compass
Implementation Workshop
Youtube Playbook
The Content Skills Lab - Storytelling Framework
Skills Lab - Daily Inbound engine
Daily Inbound Engine Part 2
Offer Creation Expansion - Micro Offer Build
Incubator Day 12th September
Coaching clients on GLP-1s - The latest updates Sept 25
AI x Behaviour Lab where marketing psychology meets machine intelligence
The lost art of talking to strangers
Build a successful coaching business without a large following
Top down vs bottom up drivers of disordered eating
Crate-digging for clients
List of 10 exercise (Brett Freeman)
Kick-off every week with a focus and accountability -
137 Lessons
Content and Conversations that Connect - 9/1/2023
Lead Nurture System : Do this one thing in 2023
Conversations in the DMs - 10 Sources 10 Flows
Coffee Kickstart Call Q&A and Monthly reminder input
6 Steps to Creating an immersive experience
Streamline your Onboarding : Maximising results in minimal time
Kelly - Working with Corporate Clients - Why? How? What?
Island A-B Know Your Client Exercise
From Browsers to Buyers: A Proven Strategy for Pre-Qualified Lead Generation on Instagram
Running a Group Fat Loss Program - Why, what and how with Kelly
Maximising the client check-in process with Ella
The Psychology of a Launch - Brett
Mastering the art of video structure - Tips and techniques - Ste
Kelly - Maximising retention : How can we keep our clients for longer
The Power of Future Pacing: Creating a Seasonal Coaching Offer That Resonates with Your Audience.
Live Q&A session
The Art of Effective Communication in Coaching: How to Build Stronger Relationships with your Clients
The 5 stages of market awareness - Brett
Why tying yourself to your fitness business is a recipe for disaster - Ella
An Introduction into Facebook Ads Manager
Live Accountability Session
Turning testimonials into tasty content your audience gobbles up
Supporting Clients Throughout Summer - Kelly
Using Video to Grow Your Presence on Social - Ste
The CAPS30 intro
CAPS30 Kick-off and live social media reviews
Using Your Super Strengths To Feel More Alive And Thrive
Kelly - September Is the New January
The 7 - 11 - 4 principle
Brett - Boost your open, clicks and responses in your emails with almost no effort or writing chops
80% open rates and 4 x your link clicks by building a messenger list using IG & FB
Ste - ‘the do’s and don’ts of creating social media videos’
Kelly - Lessons Learnt from 8 Years as a Fitness Business Owner (& 22 Years in the Industry)
Kev - Clicks to Clients: Lead Magnet Launch Strategy
Ella - 5 Myths of Behaviour Change: how to avoid making these mistakes in your coaching
Dan - How to use Manychat to build a messenger list and your audience at the same time.
Dan - Live accountability and content review session
Dan - Reflecting Reality: Making Content Resonate with HAHA
Dan - Creating client stories that connect using empathy mapping
Kelly - Keeping clients motivated on the run up to Christmas and into the New Year
Ella - Top Tips for Increasing Retention
Kev - 'Automation Fundamentals: Get it right from the get go!'
Brett - 'An email-by-email breakdown of a never-seen-before email extravaganza to blow the roof of every reader's mind'
Kelly - Looking back to Look Forward
Ella - First Impressions Count: Elevating Your Onboarding for Greater Client Buy-In
Dan - Clients over Christmas
Kev - "3 automated systems to unlock 10 extra hours per week"
Kelly - ‘Lessons Business Owners Can Learn from Christmas Movies’
Dan - The Mapped-Out Year - learn how to map out a plan to CRUSH targets next year
Ste - "The power of 'The Hook' - Improving your video retention rate for higher engagement"
Dan - Niche Discovery
Brett - "How to turn results into clients without using before and after pics"
‘How to harness the power of feeling like an imposter and use it as your superpower in standing out’
Ste - Navigating Mobile Video Editing & Video Trends
Dan - The world of Reel Ads - From First Click to Loyal Followers: Mastering End-to-End Lead Flow for Engaging Conversations and Building Your Tribe
Dan - The Art of Engagement: What's working now for IG Reels
Kelly - talking about ‘balance’ and all the different ‘hats’ we wear as business owners and people
Ste - visual hooks for better engagement
Dan - Your DMs from beginner to Pro - Without being a spam fritter
Kev - Strategies for High-Converting Landing Pages
Dan - The Reel Script Story Formula : For content that connects
Dan - Engage and Convert: Live Demo on Creating Conversation-Driven Messenger Ads on Instagram
Dan - Live Q&A session
Ella - work with clients emotions: why giving them facts won’t drive behaviour
Charlie Beestone - The CARE Framework - How to get the most out of your time
Ste - From Views to Value: Turning Social Media Browsers into Buyers
Dan - The Content Connector: Turning your Roadmap into Strategy
Dan - Low-key launches - Monthly sales ritual for the launch-averse coach
Kelly - The importance of coaches looking after their own mental health
Dan - Future pacing for future lead flow
Dan - Effective Outreach without being a Spam Fritter version 3
Dan - The Art of Relevance - How to get your ideal client’s attention and have them saying, “That’s me!” vs. “That’s nice.”
Ste - The pros and cons of AI in content creation
Dan - Beyond Organic: Using Ads to Get Your Content Seen by More People
Kelly - An introduction to mindful eating strategies
Dan - Instagram Optimisation 101: Strategies for Maximum Reach - Plus new B-roll ideas and easy self intro scripts
Dan - Digital Presence: Boosting Follower Engagement without the Grind
Brett - What email 'branding' really is and why you should care (it has nothing to do with colours, logos or pictures).
Kelly - Online Coaching: Struggles to Strategies
Dan - Offer Creation Live - A step by step process to craft an offer in less than 30 minutes
Dan - Scoreapp updates and how to maximise for lead flow
Ste - Social Media Mapping: mapping out video content ideas and hooks based on your niche/avatar
Kelly - Gearing up for September!
Dan - Hot Topics - What's on your plate?
Dan - “18 ways to generate more leads that you might not be doing”
Charlie Beestone - Becoming a Cognitive Athlete: How to periodise the next 3 months to maximise productivity, focus and enjoyment
Dan - Finish Strong - Future planning with the GRIT Framework
Dan - 18 Organic Strategies and Hacks to Beat the Algorithm
Kelly - Your Story is Your Superpower: How to Use It to Attract Dream Clients
Brett - "How to turn your boring coaching features into exciting selling points you love to brag about."
Dan - How to build and apply The Blended Offer
Dan - The Content Momentum Machine - A system to create and repurpose content that consistently generates leads, engagement, and growth for your coaching business
Kelly - "Keeping it Real: Building Trust and Lasting Client Relationships Through Communication"
Dan - Black Friday Sales: Leverage or Leave It for Coaches?
Brett - live copy breakdown
Ste - Storytelling & Structure; The New Way To Edit Your Social Media Videos
Kel - ‘Live Forever: Coaching Business Lessons from Britpop!’
Dan - 2025 - The Mapped Out Year.
Brett - 3 ways to tell stories that people actually care about
Kelly - The 12 Days of Business Growth
Dan - Momentum Multiplier: Kickstart Your Business in 2025
Dan - Positioning Yourself for Maximum Visibility & Generating Organic Conversations and Leads
Dan - The Connection Code: How to Create Deep Engagement on Social Media in 2025
Brett - Why you should stop trying to be an expert: a warning from copywriting's biggest villain, Ben Settle
Dan - Inside the Case Study Playbook
Dan - Step-by-Step Messenger Ads Mastery: Set Up Your First Ad in Ads Manager.
Dan - "The 10 Minute weekly hand raising strategy you're probably not doing"
Brett - "3 content 'frameworks' you can rinse and repeat until the cows come home when your idea battery is empty."
Charlie - AI Won’t Replace Coaches, But Coaches Who Use AI Will Replace Those Who Don’t’ - AI use for productivity, creativity and coaching
Dan - Point of View Marketing Deep Dive: Get More Clients by Standing for Something
Dan - The 'Momentum Multiplier' Call: How to Create Exponential Growth in Your Business
Brett - How to get sign ups AFTER a big launch
Dan - How to DM without being a SPAM Fritter
Dan - 5 Day Sales Engine
Dan - The IG Ads Playbook - How to set up, run and test in minutes.
Why the 7-11-4 principle has never been more important. And how you can use it to your advantage.
Dan - A look into using Instagram Edits
Dan - The daily CTA Builder
Dan - The Content Lab - An Interactive content session
Coffee Kickstart Open Office - 26th May 2025
Dan - The Art of Future Pacing
Brett - "How to get more replies, comments, and enquiries by taking away stuff from your content."
Dan - Stop Sharing Information. Start Sharing You. How Coaches Can Build an Engaged Personal Brand Through POV-Driven Content
Dan - Outreach Zones Framework. Ethical DM Flow. 7 Deadly DM Mistake. Content That Triggers Inbound Messages. 7-Day DM Challenge Action Plan
Dan - Summer "slow season", maintaining momentum, testing new ideas, using your time wisely
Dan - Fear Audit, Confession Circle, Data vs Drama, 7-Day Sprint Setup & Slack Accountability
Dan - Why it pays to be weirdly specific
Dan - How Proximity based marketing will change your approach
Kelly - Beyond the Macros
The Autumn Offer
The Coaches AI Toolkit
Black Friday Overview 2025
The Visibility Lab
Ethical DMs — why it’s more about coaching than convincing.
ManyChat auto-DM feature
Festive Flow V4 Twixmas
Clients Across Christmas